Chef Marcus Guiliano: Culinary Maverick, Agave Expert, and Global Travel Host
Chef Marcus Guiliano is an award-winning chef, restaurateur, published author, tequila and mezcal aficionado, and globally recognized travel host. As the driving force behind Aroma Thyme Bistro—a highly acclaimed, farm-to-table restaurant in New York—Marcus has built his career around sustainable practices and top-quality ingredients. His dedication to artisanal foods and beverages extends far beyond the kitchen, earning him recognition as a leader in the culinary world, beverage industry, and hospitality education.
Marcus’s passion for agave spirits runs deep, making him a trusted expert in tequila, mezcal, and other Mexican agave-based beverages. His expertise is reflected in Doc Agave, a platform he created to educate consumers, bartenders, and hospitality professionals about the intricacies of agave spirits, with a focus on additive-free tequilas and authentic production methods. Marcus’s goal is to empower people to make informed choices by understanding what goes into every bottle. He developed the Tequila Doc Certification—an industry-leading program designed to equip participants with the knowledge to evaluate agave spirits critically and recognize artisanal craftsmanship.
Marcus is not only known for his work in agave but also for his extensive wine expertise, having personally visited over 350 wineries in five countries. He curates immersive wine and culinary tours across Italy and Mexico’s wine regions, including the Valle de Guadalupe, introducing travelers to boutique wineries and authentic local cuisine. His passion for spirits and wine extends to hosting tequila and mezcal tours in Oaxaca and Guadalajara, where he connects participants with the artisans and families behind these iconic spirits.
In addition to being an advocate for real food and sustainable business practices, Marcus is a published author and public speaker. He has written books and hosted seminars focused on helping other restaurant owners succeed, combining his culinary experience with business acumen. Through his VIP Winery Vacations and Doc Agave experiences, Marcus creates unforgettable, luxury experiences, blending education, travel, and exploration with his culinary philosophy.
Marcus’s ability to merge sustainability, authenticity, and craftsmanship across multiple industries makes him a true innovator. Whether he’s teaching bartenders the nuances of mezcal fermentation or leading food and wine tours across Italy, Marcus Guiliano brings passion, knowledge, and an infectious enthusiasm to everything he does. His mission is clear: to promote authenticity in every sip and every bite while helping others connect with the people, stories, and craftsmanship that make great food and drink truly memorable.